Mixx it!
Alexander Tuzhilin's paper on how Google handle's fraud clicks.
Tuzhilin Report - How Google fights fraud clicks height="500" width="100%" > value="http://d.scribd.com/ScribdViewer.swf?document_id=17019033&access_key=key-2loo0qanv77mcicsvobr&page=1&version=1&viewMode=">
You can download it here.
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